Why Designing A Good User Experience Is A Key To Successful Website Design
User experience (UX) is one of the web design pillars that determines whether a website is successful or not. To move forward in a competitive online landscape, web designers must know the problems users face and solve them before they create problems for the business, which is only possible when user experience, the element that determines how a user feels when interacting with a company’s website, is given highest priority when creating a website.
Let’s Start With The Basics: What Is User Experience (UX)?
Many companies think that UX design just means making your website beautiful. User experience impacts a business and its relationship with its customers by making things easier for website users. Improved website traffic, better conversion rates, and customer satisfaction; these are all achieved when web designers & developers ensure that a website has an excellent user experience and user interface. A positive experience on a website will keep the customer engaged, whereas a poorly designed website can send them away, likely never to be returned.
What is User Experience (UX)?
User Experience (UX) is not just about how easy a website or application is to use but also relates to how the user perceives its products and services and creates an image of the brand providing them. From a web designer and developer’s perspective, user experience means how easily a user can navigate a website, how well the design helps users complete their tasks, and whether everything works properly on a website, such as page speed, safety features, or e-commerce user journeys.
While user experience, or UX, focuses on the problems and overall experience of a user with products and services on a website, user interface or UI involves creating aesthetically pleasing and interactive elements. Web designers who prioritise both UI and UX succeed in creating a cohesive and effective website with lower bounce rates, better page loading speeds, and mobile responsiveness.
How Successful Website Designs Are Created Through Exceptional User Experience (UX)
User Experience and user interface (UI/UX) are interconnected constituents of a website that determine how professional it is. Here are some reasons why every website’s success is determined by whether it offers a good user experience to its visitors.
Improved User Satisfaction
User experience is directly proportional to user retention. A user-centric web design makes sure that visitors will engage with the content and leave with a positive impression, thus making the conversion path easier and reducing bounce rates.
Better Engagement
A bad user experience design can frustrate users and lead to disengagement. A successful website is clutter-free, easy to use, and visually appealing, and users are more likely to click on a link or follow a conversion path, leading to higher engagement rates.
Brand Cohesion
Consistent design elements, such as user interface and user experience (UI/UX) across a website, reflect a company’s professionalism. A professional UX design strengthens brand identity, reflects well on its legitimacy, and conveys the competence of a brand, thus retaining more customers.
Brand Loyalty
User experience creates an emotional impact on website users. When typography, colors, and imagery lead to a satisfying experience for users, they’re more likely to return to your website and even recommend it to others, thus promoting brand loyalty.
The 8 Major Benefits of Prioritising UX in Web Design
The significance of UX can be determined by the fact that users make snap judgments about a web design within 50 milliseconds of landing on a website. A professional web designer will never overlook the importance of professional UX/UI
Increased Conversion Rates
A good user experience on a website removes friction points and guides users through the buying process, turning more visitors into customers.
Actionable CTAs
A professional user interface (UI) makes sure that calls-to-action are easily accessible and visually distinct on a website to enhance conversion pathways.
Accessibility
Many of the latest accessibility features, such as high-contrast text, dark mode, or adjustable fonts, have become critical elements of UI/UX design, making sure that a website is inclusive and user-friendly and caters to a broad audience.
Improved Navigation
A good user experience is a hallmark of successful websites, as it offers clear, well-structured menus, intuitive layouts, and effortless navigation so that the user easily finds whatever they are looking for.
Fast Page Speed
Page speed is a critical element of both SEO and user experience, as it affects user satisfaction. Optimising load times by using UI/UX design strategies ensures visitors stay on your website longer rather than bounce off.
Mobile-Friendly Design
Do you know that 52% of online consumers are unwilling to engage with a company that offers poor mobile experience on their websites? This is why having a responsive user experience and design is key to maintaining a credible, professional, and successful website.
Aesthetic Usability
A visually appealing and well-designed user experience not only draws in visitors but also interacts with them and enhances the website’s usability through smooth navigation and organised content.
Common UX Design Mistakes to Avoid
Ignoring Mobile Users
Mobile users dominate online traffic, and failing to optimise your websites for mobile devices is one of the major UX design mistakes web designers and developers make.
Poor Readability
Typography is an essential element of UI/UX design. Cluttered, inconsistent fonts and inappropriate sizes can frustrate users and distract them from a company’s professionalism. Hence, they do not engage with the website.
Overcomplicated Designs
A poor user experience and user interface web design doesn’t follow a simple and intuitive design. This mistake overloads users with options, doesn’t allow them to browse products and services easily, and makes all the difference between winning and losing customers.
Neglecting User Feedback
Micro interaction, one of the latest UI/UX trends, can provide significant feedback to web designers. Ignoring feedback from users doesn’t just damage the professional image of a business but also makes a website outdated in a competitive and evolving digital landscape.
Examples of Good and Bad User Experience
Missiato Design and Build (A Website That Excels In User Experience Design)
A prime example of a good user experience is Missiato Design and Build. This website features a visual design with excellent readability, straightforward navigation, clear-cut CTAs, and a prominent portfolio presentation. This website is a great example of a stellar user experience because it presents a professional and clean interface to its users.
Example Of A UX Design That Needs Improvement
A website that struggles with slow page speeds, cluttered homepages, overwhelming navigation, and poor mobile optimisation is an example of a bad user experience. Such a web design reduces user engagement and satisfaction, leading to high bounce rates.
Conclusion
Investing in UX and UI design is non-negotiable for websites that want to be successful. Accessibility features, fast-loading pages, mobile-friendliness, and user-centric designs are all part of a good user experience, and businesses must ensure that they invest in the highest quality UX design to retain their customers, as well as their authenticity and professionalism in a competitive market.
Ready to make your website successful with an excellent user experience design? Global Bay can bring its expert UX/UI designers on board and improve your website’s professional image in no time! Contact us now.