A Modern, Optimised Website for Global Data + AI Consultancy and Solution Builders
Impact
Growth in Organic Traffic
Decrease in Bounce Rate
Increase in Revenue
Digital consultants harness cutting-edge and optimised websites to acquire customers, and this led Data Cubed’s founder to wonder why her website wasn’t aligning with her modern business solutions.
Data Cubed is our latest project. It’s too early to present results or revenue generated. However, we are proud to reveal that the new website is a strong support for DATA Cubed’s growth in the UK and around the world.
Services
Website Design & Development
UX/UI Refresh
Content Modernisation
Search Engine Optimisation
Collaborative Ideation & Testing
Background
Data Cubed distinguishes itself from other data and AI consultancy and builders by taking an agnostic approach to technology with tailored solutions to each client’s unique needs. Their old website needed a redesign to improve the customer experience while using their services, and the mobile navigation as well.
Data Cubed is based in Bristol, UK, and has a diverse team of experts and engineers, analysts and architects on board. These professionals aim to make data simple, meaningful, and accessible for business owners, and serve the following operations globally: data strategy, governance, data warehouses, tech stack configuration, analytics, data visualisation, and AI/automation.
The global data strategists help small and medium sized businesses review, select, set up, and support the most compatible data and AI tools.
The key focus for Data Cubed is to be a long-term partner for more innovative businesses and to perform vital tasks for them, like making decisions, improving performance insights, and growing through better, more trusted data.
We created a navigable structure and a whole host of custom features to make Data Cubed’s valuable website for straightforward founders who wanted to move forward with a tech-equipped business plan.
The Challenge
When Helen Tanner, founder of Data Cubed, approached our web design and development team, she was a visionary entrepreneur with a clear mission.
Helen wanted to create an elegant, responsive, and tech-driven website that repositioned Data Cubed as a leader in the data analytics space.
She trusted us to suggest a web design and development blueprint, which would represent the brand’s innovation and aesthetics. Helen wanted to accelerate Data Cubed’s growth by defining a clear design direction as it expanded.
Data Cubed has a strong foundation in terms of digital experience. Their SEO performance was steady, but the real challenge was to retain existing rankings while creating room for long-term organic growth.
The other challenge was to fix the user journey, which was inconsistent across multiple domains. Each served different aspects of the business, from regional offices to calculators and a shop. We wanted to improve Data Cubed’s brand positioning so it resonated with the target audience, clearly communicating who Data Cubed is, who they serve, and what their service offerings were.
The diluted brand consistency created friction, and we wanted to bring everything together under one powerful, unified global website that captured the momentum of the Data Cubed brand.
The Project
Our first step was to revitalise the Data Cubed website to make it more user engaging and SEO friendly. Global Bay quickly established that the website had to be rebuilt on WordPress, so that its HTML framework can be better optimised for SEO.
We closely worked alongside Data Cubed’s talented team who highlighted detailed development challenges that were holding back its growth and representation.
- First, we tackled the cluttered site architecture and user experience. Data Cubed’s website needed vastly improved content discovery and browsing experience.
- Global Bay told the full story of their products, offerings and capabilities to change the website from a dry and outdated design, to a modern and clear user interface which created a clear path for the visitor to view content, and connect with a specialised AI and data offering.
- Global Bay implemented robust landing pages, established a strong SEO foundation to improve site traffic and drive conversions, and implemented a responsive digital solution which was backed by WordPress CMS.
With effective SEO and web design strategies now in place, Global Bay was, in time, able to get Data Cubed to rank for its brand keywords alongside some non-brand keywords as well.
The Outcome
Global Bay’s work with Data Cubed was able to support its growth in the UK and globally at a time of increased expansion for the company. The founder’s vision was to convince businesses to “check on their performance like they’d check on the weather” because only a few small and medium sized businesses in Bristol and globally were leveraging data to achieve growth.
Even though the impact metrics aren’t here, Data Cubed is already showing a positive growth pattern and is now focused on expanding its reach both in the UK and worldwide. The key results include:
- Improved site accessibility and conversion
- Improved keywords visibility
- More Significantly faster and modern website
- Ease for the team to edit content and control settings on the website as the company grows.
Data Cubed now has a much more modern and optimised website which empowers its visitors with seamless navigation and product discovery. The total creative freedom in WordPress enables the team of Data Cubed to grow easily and scale its website in future.
If you want a down-to-earth, super-friendly, simplified experience to refresh your website, choose Jon and Global Bay. The end-to-end experience, from ideation to testing, has been fun, simple, and thorough. And we LOVE our new website.
Thank you, Global Bay.