Designing A Modern And High-End E-Commerce Platform For Slabb
Impact
Slabb is our latest project. It’s too early to present results or revenue generated. However, we are proud to reveal that the new website has a premium online presence, which is a strong support for Slabb’s growth in the UK and around the world.
Services
Website Design & Development
UX/UI Refresh
Content Modernisation
Search Engine Optimisation
E-commerce Development
Background
With its guiding principle, “Beautiful. Strong. Built to Last,” Slabb creates a completely new approach to handcrafted, beautiful, long-lasting tables. The products offered by this High-End Concrete & Steel Furniture company include indoor and outdoor furniture, which is made in their local workshop.
The online store is the main sales channel for the brand, where it showcases its tables in a range of standard sizes and designs, sometimes even customised to suit its customers’ needs. The table tops are available in grey, off-white, and black/charcoal, and they are paired with a black or silver steel frame. These tables are designed for both indoor and outdoor living spaces, such as dining rooms, garden patios, etc.
Dave, the founder of Slabb, designs and builds the concrete furniture in the Wye Valley, with a simple goal in mind – to transform homes and gardens with modern and strong furniture that offers concrete strength, stability, and looks timeless.
From crafting a functional and high-end e-commerce store to meetings with the director to decide on a website design, we are actively helping Slabb sell their incredible tables through organic traffic and conversions.
The Challenge
Slabb is a rapidly growing and ambitious direct-to-consumer brand. It needed an online presence with a premium feel and aesthetics, and an e-commerce platform to drive conversions and traffic. When Slabb approached the team of Global Bay, its ambition was clear – it wanted a fully custom online shop that was functional, intuitive, and built for optimisation.
When Dave, founder of Slabb, contacted Global Bay, he wanted to launch a direct-to-consumer store for Slabb’s original concrete tables and to directly reach new customers without relying solely on third-party channels. Aware of the fact that it needed to expand its reach, Slabb was ready to invest in expanding its online presence with a dedicated sales funnel.
The priority of the new store was maximum process efficiency and operational fluidity. We were tasked to build a scalable solution that would accommodate business growth in the long run.
The conversion pathway had two distinct goals; a) a simple “Buy Now” journey for straightforward orders, and b) a “Custom Order” process.
A critical early decision was choosing the right e-commerce platform that would support both “Buy Now” and custom orders conversion pathways, while remaining scalable for long-term growth. Global Bay’s support proved to be indispensable at this moment, providing and completing Slabb’s project plan within a clear time frame to launch the business with a strong focus on premium brand positioning.
There were a lot of factors to consider, like the ability to adapt to market needs, the flexibility of the solution, and the range of features to support the online sales, and Global Bay thoroughly dissected each platform to make it easier for our client to pick one for their online store.
The Project
After a thorough analysis, the team of Slabb decided to move forward with the Shopify platform for its online store.
Global Bay implemented clever design features to make the website look both industrial and visually attractive.
A muted color palette, white space, behind-the-scenes videos, and high-end product photography also add a premium feel to the website.
The next step was navigation, and we deliberately kept it simple to divert customers’ attention to the conversion CTAs on the homepage. The “Buy Now” and “Custom Order” CTA buttons are front and center on the homepage, leading users to either ready-to-ship products where they can decide their preferred tablet top and frame colors, or a contact us form, which leads them to get in touch with the team, respectively.
We made great use of Slabb’s existing product imagery, utilising full-width, high-resolution placements and immersive lifestyle video to reinforce the brand’s indoor-outdoor versatility. On the homepage as well as the rest of the pages, we added full-width, large, and high-resolution lifestyle images and videos that showcased the tables in both outdoor settings and indoor living rooms. This content strategy reinforced the key selling point of the company, which was indoor/outdoor versatility.
The Outcome
Slabb is our latest project. It’s too early to present measurable revenue data that is still emerging. However, our client is 100% satisfied and thrilled with the new, robust infrastructure designed to support sustainable growth.
Global Bay proactively repurposed Slabb’s existing content throughout the new website to maximise impact while maintaining production efficiency – an approach the founder highly appreciates.
The responsiveness of our designers and developers, and the clear and consistent communication, also proved Global Bay’s professionalism in the premium, bespoke web design industry.
We launched the premium, conversion-optimised online shop for Slabb, which was tailored to their every need and request, just in time with their company launch, and the owner was happy with the new online presence, operational efficiency, and a streamlined sales funnel.
Working with globalbay.design to build the website for my new company, Slabb, was a fantastic experience. I couldn’t be happier with the result. The Global Bay team is really approachable and always up for discussing what I need, they always have a solution, however difficult the request. Give them a call.
Global Bay brings together a team with decades of experience in bespoke website design.
We work with premium brands across the United Kingdom and beyond to create bespoke websites that truly reflect their vision. At Global Bay, we understand that a website created for a luxury brand takes more than a great design; it takes a clear strategy from day one. If you’re laying that foundation, start with our 9-Step Blueprint for Founders. This will give you the strategic clarity to get there. In case you need any help, feel free to book a strategy session.