Empowering A Car Detailing Brand With A Clean, High-Performing Website
Impact
Growth in Organic Traffic
Decrease in Bounce Rate
Increase in Revenue
Services
Website Design & Development
UX/UI Design
Brand Identity Design
Content Management System (CMS) Integration
Conversion Rate Optimisation (CRO)
SEO & Digital Strategy
Performance Analytics & Reporting
Maintenance & Post-Launch Support
Background
Pure PPF is a well-known luxury car detailing company in Bristol, also known for its top-notch paint protection film installation. Despite its remarkable history since 2015, it was looking for new ways to grow. The business had worked with more than 700 luxury trade clients and luxury car collectors over the span of 10 years.
Company director Jordan Glover revealed a strategy of premiumisation, which means that they wanted to deliver higher-quality services to luxury car owners, car collectors and enthusiasts, luxury auto trade clients, sponsorship clubs and auto communities, and professional detailers and installers, etc.
While their service had evolved, they were still working with an outdated website that weakened their market position and failed to meet customer expectations. Pure PPF wanted to strengthen its position with a luxury car detailing website design, promote its polished customer experience, as well as its ability to prepare and protect brand-new cars with PPF, ceramic coatings, and yearly paintwork inspections.
That is where we came in!
The website we developed for Pure PPF saw a year-on-year increase in visitors and sales whilst keeping their budget and original brand voice intact.
The Challenge
Company director Jordan Glover wanted results;
More leads.
More bookings.
Great relationships with clients, old and new.
Not only did he ask us to update their website, but he also gave us a free hand to get into the creative process as we deemed fit. No boundaries, no micromanaging. The budget – well, it had a limit.
Jon Basker, creative director of Global Bay, got to the heart of the company owner’s requirements and mapped out a solution that aligned perfectly with Jordan’s budget.
The website that Global Bay would create for Pure PPF will have the task of:
- Merging present and in-progress elements on the website with modern aesthetics.
- Improving the site visually and structurally
- Making the platform faster, user-friendly, and easier to manage from the back-end
- Driving more inquiries from luxury clientele.
Jordan wanted to make changes on several fronts at once. We had to ensure that the website we created for Pure PPF would support its growth for years to come.
Jon assigned designers and developers the premium car detailing web design project, and asked them to create a set of brand guidelines that not only met Jordan’s budget, but also ensured no compromise was made on the project’s quality.
Pure PPF was not a small-scale site, so we had to develop consistent components that would make up the overall web design.
The Project
Delivering a modern website on a limited budget and minimal development costs was a tough nut to crack, but while Jon handled the communication aspect, our designers and developers focused on the technology side of the luxury car detailing website design project.
In the initial session, we talked Jordan through all the steps, what was fine, and what needed to be changed on the website.
After his approval, we proceeded to radically modernise the website of Pure PPF, with the following points;
- Built for Real Users: We redesigned the structure of the website to make it clear and navigable for any visitor, whether a car collector or first-time customer, to understand the offered services.
- Smarter Product Pages: We added dynamic graphic designs to make the product pages accessible and detailed, giving visitors a visual experience to help them decide the right material for their needs.
- Open and Transparent: We published verified client testimonials to develop credibility and arouse curiosity. Visitors could see real feedback from other customers who trusted Pure PPF.
- SEO That Works: We implemented a smart SEO strategy, including targeted keywords throughout the website, which improved its organic search engine visibility for industry-specific terms.
Tracking What Matters: Our post-launch analytical tools allowed Global Bay’s and Pure PPF’s teams to accurately monitor the website performance – traffic, user behaviour, and conversions – even after its launch.
The Outcome
Global Bay delivered a pretty website, but also a high-converting asset for Pure PPF.
The designers at Global Bay are known for building high-end luxury websites. They not only gave Pure PPF’s website a facelift, but also a robust digital asset that guaranteed sustainable growth and continuous improvement in years to come. Global Bay also continued to deliver updates and adjustments long after the new website was launched.
The result of our work produced;
- A Safe and Up-to-Date Website: Visitors have testified that they could easily find services and book consultations, in an overall pleasant and modern environment.
- Built for Growth: The improvised web design allowed Pure PPF to scale its digital operations, add new services, and strengthen visitors’ trust.
- More User Engagement (As Expected): We saw a significant growth in user interaction. Monthly organic traffic increased by 300%, and there was a 43% reduction in bounce rate. Bookings and inbound inquiries also saw substantial growth.
- Smarter Marketing Moves: Pure PPF now had new analytics in place, which allowed them to plan new, trackable marketing activities based on visitor behaviour.
Trusted by Companies: The upgraded website helped Pure PPF to gain the trust of luxury auto dealerships, car clubs, and private collectors who now avail themselves of its services for their high-value vehicles.
Jon was very informative when he came out to see us face to face and listened to our ideas and needs, and we felt he worked with us rather than just proposing a generic website idea. He understood our budget range and took this into consideration rather than trying to sell us an out-of-reach idea and stretch us too thin.
Global Bay will listen to your company’s needs and budget and create a package to suit. Very easy to deal with and delivers on results.